CNMG to TTT Ltd

CARIBBEAN New Media Group (CNMG) will be known as TTT Ltd come the last week in July, with a new logo which staff is expected to see from tomorrow, following the first meeting of the Lisa Agard led board. Speaking with employees of the three radio stations and one tv station that comprise CNMG yesterday, Communications Minister Stuart Young assured that no jobs will be lost in the re branding.

He added that while the former communications minister Maxie Cuffie had envisioned winding up CNMG and launching a new and improved TTT, his focus is different. Young said the name TTT will be used but is not an acronym for Trinidad and Tobago Television, as was the case with the original TTT.

The reason he said for this was that CNMG also comprises three radio stations and the media landscape is changing so they will not be limited to television. In August, under Cuffie, a decision was made to shut down CNMG and re-emerge as TTT, with staff being retrenched and having to reapply for their positions.

Last week, after close to a year of staff feeling uneasy, Young announced that the re-branding will not cause job losses. Cuffie stated that the reason for the closing of CNMG was low revenue and high expenses. He told the staff that he has a point to prove to Cabinet to take CNMG particularly CTV, to the top spot.

“We are not going to be a propaganda station. I don’t follow in anything in life, I lead. We need a revolution in media and we need to start reporting the positive because we are weighed down with negativity and the media has the power to change the narrative,” Young told the staff.

Young said while at the time no job was being affected the board will be looking at the viability of each entity as TTT Ltd will not be “carrying around dead weight”. He added that after the board meets today both managerial and other staff will be looked at and anyone who is deemed to be “clogging” the way for profitability will be removed.