Trinidad and Tobago Manufacturers Association – We’re ready to go to Ghana

The TT Manufacturers Association expressed its interest in exploring the Ghanaian market after TTMA president Roger Roach participated in a commercial meeting and tour of Angostura Ltd with R Yofi Grant CEO of Ghana Investment Promotion Centre (GIPC).

TTMA, in a release on August 4, said the meeting involved talks on the potential entry into the Ghanaian market, strategies to enter the market and opportunities in Ghana.

“At the meeting, Angostura shared insights on their African market experience and outlined the challenges they faced in breaking into the spirits market in Africa,” the release said. “Angostura expressed interest in obtaining a market entry roadmap from GIPC and exploring partnerships with Ghanaian distributors.”

Grant reiterated the growing trend of mixology in Ghana and the need to settle on distinct marketing strategies for alcoholic and non-alcoholic beverages in the Ghanaian market.

After the tour Roach made Grant an honorary member of the association and signalled the intent for deeper co-operation between TT and Ghana.

“TTMA is committed to strengthening trade ties between TT and Ghana through the symbolic gesture of honorary membership,” the release said. “The TTMA will collaborate with the MTI via ExporTT and InvesTT to explore and finalise arrangements to plan a trade mission take a strategically selected group of companies to Ghana in March 2024 with the objective of exploring the market potential for our products and finalise the best strategies for market entry and success.”