CAL's Cuba print ad wins gold at CAF Awards

CARIBBEAN Airlines’ (CAL) Cuba Wrap print advertisement (ad) earned gold at the recent Caribbean Advertising Federation (CAF) awards. These awards are the first leg towards competing at the American Advertising Awards (ADDYs) – the world’s largest advertising competition.

CAL won a total of five CAF ADDY Awards - three gold and two silver in the print and radio categories. Gold print awards were given for Hello Caribbean Spread, Cuba Wrap and Going Beyond (Bird illustration) while silver awards were earned for the radio jingle, You Are My Wings and for the press ad Rhythm and Blues St Lucia.

CAL’s award-winning adverts were developed and produced by Lonsdale Saatchi and Saatchi Advertising Ltd. Commenting on the wins, the airline’s CEO Garvin Medera described the companies as “a winning combination.”

He added, “(CAL’s) advertising appeals to the heart and soul of the discerning traveller and has solidified the airline as a Caribbean brand. We congratulate Lonsdale Saatchi and Saatchi on this auspicious win and wish them every success in the further leg of the competition.”

The American Advertising Federation (AAF) hosts the advertising industry’s most comprehensive and prestigious competition.