Stake joins Trinbago Knight Riders as official title sponsor

STAKE, a premier global online casino and sportsbook, has joined Trinbago Knight Riders (TKR) as their official title partner for the Republic Bank Caribbean Premier League.

The partnership was unveiled by TKR on July 29 and it unites two powerhouse brands – with Stake aligning with a CPL franchise that has claimed four championship titles (2015, 2017, 2018, and 2020). This partnership with TKR adds to Stake’s impressive global sports portfolio, which includes the UFC, Everton FC, and the Stake F1 Team. The announcement builds on Stake’s growing cricket presence, following successful partnerships with the European Cricket Championships, Paarl Royals, and Major League Cricket.

“We are proud to welcome Stake as the official title partner of the Trinbago Knight Riders in a multiyear agreement,” said Binda Dey, Group chief marketing officer, Knight Riders Sports.

“This partnership marks a significant milestone for us, bringing together two globally recognised brands with a shared commitment to innovation and elevating fan engagement through technology. We look forward to a successful and impactful partnership.”

It added that TKR represents the kind of excellence Stake looks for in partnerships.

“Their track record and passionate fanbase make them the perfect addition to our cricket portfolio. We’re excited to support TKR and bring our platform to cricket fans worldwide,” expressed Akhil Sarin, chief marketing officer at Stake.

“Our partnership with TKR is not just about brand alignment - it’s a step toward building meaningful connections with cricket fans. We are excited to create immersive, tech-driven fan experiences that reflect the energy and passion of T20 cricket,” added Sarin. To celebrate this partnership, TKR and Stake launched an innovative teaser campaign, combining the star power of the Knights - Andre Russell, Sunil Narine, and Dwayne Bravo – alongside athletes from Stake’s global sponsorship portfolio.