Unit Trust Corporation partners with Freetown Collective

The Unit Trust Corporation (UTC) has partnered with the band Freetown Collective. The company said the band's commitment to uplifting Trinidad and Tobago resonates with UTC’s core values.

The UTC team attended Freetown’s Tight Spaces event at Sound Forge, Mucurapo, on June 19. Sound Forge is one of the venues on the group’s local tour as it prepares for the 2024 Glastonbury Festival in the UK, a media release said.

"As a financial-solutions service provider with roots deep in its country’s history, UTC celebrates culture and music, understanding the importance of supporting local talents to achieve new heights," the UTC said in the release.

Founded in 2010, the group began as a two-member band making its way around the open-mic circuit. The now six-member band embodies the spirit of TT through its music, intertwining the themes of culture, love and good vibes. Its family-oriented brand and commitment to uplifting TT resonates with UTC’s core values, the release said.

UTC’s executive director Nigel Edwards said in the release, “When we saw the talent that Freetown Collective presented to TT, we knew immediately that this is something that could impact the globe. We invest in what we believe in, and in this case, it’s investing in talent. Partnering with Freetown is an opportunity to empower local talent and celebrate the stories that define our national identity.”

The UTC said it is especially thrilled with the recent collaboration to re-energise its jingle, currently on the airwaves. Infusing a fresh perspective into the melody, Freetown was instrumental in UTC’s efforts to foster brand recognition among its stalwart unitholders while appealing to younger investors, the release said.

Freetown’s lead singer Muhammad Muwakil said in the release, "We are about community, and we know that UTC is about community.

"We are extremely grateful to Unit Trust for their appreciation of our music and movement. This partnership allows us to take what we’re doing to another level, and to bring communities together in a space to share our cultural heritage on a larger scale."

As a supporting partner, the release said, UTC recognises and congratulates Freetown for its commitment. The partnership offers Freetown opportunities for creative expression beyond the confines of traditional music production, enabling the band to explore new avenues and projects with the UTC.