Buzz Ltd celebrates 18th anniversary

Marketing and communications agency – The Buzz Ltd is celebrating its 18th anniversary.

Established in 2005, the agency has served as a trusted partner to numerous renowned companies, creating advertising communications to build their brands and drive growth.

In a release, the agency said it has evolved in the past two decades to match the changing times in consumer, technology and business operations.

“We started at a time when there was no WhatsApp, Twitter or Instagram. Youtube was just beginning and Facebook was only about connecting with friends, no company pages, ads or even videos,” the release said.

Director of client services Fernan De Gannes said the key to success and thriving in this business is to recognise the rapid changes in the industry and to embrace and adapt to them.

“Irrespective of changes and technological revolutions, there are some core principles which underpin all what we do. These include a deep understanding of the client’s business, strategic brand insight and creative excellence. Another core principle that’s becoming ever more important for the future is dynamic collaboration – both with people and ever-changing technology,” he said.

The agency places great focus on collaboration and the utilisation of new technology.

Chief innovation officer Jason Stedman said, “There’s a lot of technology available to everyone, but that doesn’t mean that everyone can make the best use of it. This is why innovative and strategic thinking are so important to get technology to work for you, and not you working for technology. Our investment in technology is continuous, and most recently we’ve invested in AI tools. But to be truly beneficial for us and our clients, there must always be a strategy that carries from implementation to delivering results.”

Managing director Mary Fullerton expressed her excitement about the agency’s future in the ever-evolving landscape of advertising. She said the paradigm shift allows consumers to actively participate in shaping the brands that cater to their needs. With the advent of new technologies and global connectivity, the agency embraces a new era of connected campaigns, voices, and experiences.

“These connections form the pulsating rhythm that fuels ideas, ignites inspiration, and propels creativity in the realm of brand building and adding value to our client’s business,” she said.