Viewz gives entertainers more visibility via digital showcase

A number of Trinidad and Tobago’s entertainers have seen increased engagement after their appearance on Viewz, following the recent launch of the digital music showcase, a media release said.

Viewz has featured artistes including Lady Lava, King David, Blacka and Roy Simmons.

PengCo Music’s Randal Alexander, who has partnered with brands like Guinness, iENT, Ebuzztt, Redbox and Promo Solutions, believes that Viewz is exactly what’s needed to promote artistes, particularly the underground features, at this time, the release said. The showcase airs digitally via all iENT platforms, including YouTube and Instagram Live, every Thursday.

“There are so many talented people among us, There’s a lot of versatility and raw skill. What’s been holding many of these creatives back, is the proper platform and effort to showcase them,” Alexander said in the release.

When TT's conscious reggae singer King David performed on Viewz on June 23 he took the opportunity to remind those who hadn’t seen him for a while, that his lyrics are still potent.

“Out of sight has always equated to out of mind and because some of our artistes aren’t hip to the digital trends, or find it difficult to manoeuvre the social media platforms as others are capable of doing, they’re often less visible. Viewz is offering these artistes more visibility in a time when it’s absolutely essential,” Alexander said.

Thanking main sponsor Guinness for its investment in the delivery of the artist showcase, Alexander said real music enthusiasts can look forward to the delivery of other incredible creatives in the weeks to come