Green consumerism in the time of covid19

Green Consumer Day is commemorated annually on September 28. The concept of green consumption first appeared in the 1960s and '70s as consumers began to seek out products manufactured in a manner that protected the natural environment. As the planet struggles to cope with the demands on its resources of water, land, flora and fauna, governments are increasingly challenged to implement goals for sustainable development.

“Going green” as it’s popularly termed, can encompass a number of adjustments from switching to energy saving appliances and electronics; buying locally grown and organic foods bearing a recognised seal (such as USDA Organic); using household cleaning products without harsh chemicals bearing the Green Seal; adopting the mindset of reducing, reusing and recycling; or driving a hybrid car.

The current state of the world’s economy has brought added pressure to bear on businesses operating in the green space. Where revenues have declined and layoffs or reduced working hours have impacted on disposable income, consumers are less likely to choose sustainable options. Innovative methods and even incentives are now required to even maintain previous earnings. Incentives may be as simple as an additional item in a weekly food basket – a popular option in many cases where people chose to have supplies delivered rather than venture out.

Leaner and more efficient business operations present an opportunity for organisations to create their own sustainability schemes. Some of the measures that can be adopted to reduce the carbon footprint include energy and water audits, going paperless and online meetings. Costs reductions must be enhanced with earning opportunities. Green business ideas require a willingness to invest both time and effort, often having to wait a bit longer to see the results when compared to a more traditional type of operation. Some of the current trends that are gathering momentum since the onset of covid19 are:

- Organic food production and more efficient means to get these goods to consumers, by way of community supported agriculture (CSA) boxes at various prices

- Eco friendly personal care and household cleaning products using locally available raw materials, and these can be marketed through an online presence offering personal delivery or pick up options

- Upcycled furniture offers the chance to give new life to an old favourite that has outlived its usefulness to its present owner. Turning a woodworking hobby into a business opportunity can fill the gap left by reduced income, or give a small business a lifeline when orders for new items have dried up.

- Second-hand stores may be making a comeback as people declutter and there could be bargain buys to gather up merchandise, clean them up and offer them for resale at a small mark up.

- Installation of solar panels is an opportunity that is often overlooked, but one that is gaining traction as alternative energy solutions are replacing the burning of fossil fuels.

- Acquisition of a green franchise is always an option if costs and opportunity make sense.

There are many opportunities that would require fiscal and other incentives from government and these will be discussed in another forum. As the world moves past this current crisis, there will be continuing challenges to address. The greening of economies may not be top of mind for most, but the reset requires a sustainable approach that goes beyond numerous papers and webinars. When lives and livelihoods are at stake, a mature approach that isn’t entirely driven by profit is needed in the short to medium term, even as we play the long game. Green consumerism is but one solution.

The TT Chamber of Industry and Commerce thanks the Environment, Health & Safety Committee for contributing this article.