WHAT makes a selfie even better? A filter, right? If you’re missing Carnival and looking for that carnival-esque type filter to make living through the pandemic a little more interesting, Instagram and Nailah Blackman have it for you.
The soca songstress teamed up with Winery Mas to create a filter called Carnival Cutie.
In WhatsApp responses to Newsday, Anson Soverall, Blackman’s manager said she was used as the model for the filter’s design.
TT-born visual artist Graham Goddard designed and created the Carnival filters. Goddard is also the founder of Winery Mas in Long Beach, California. A release said, “Goddard designed and created the carnival filters after recognising the need for more international awareness of Caribbean culture.”
Winery Mas’ website says it,“is an all-inclusive carnival band that puts the value of love, culture and community first. Our masqueraders come from all over the world to celebrate the beauty of carnival in Hollywood, California. We sing at the top of our lungs and dance to make the streets vibrate. Winery Mas prides itself in being the wildest band on the road.”
Soverall said Blackman and her team were contacted at the beginning of May about the filters. Blackman was used as the model for the filters’ design and approved of it.
He added they decided to do the filter to not only keep relevant and capitalise on social media presence during a time when the music industry has experienced drastic changes because of the covid19 pandemic, but to also seek business opportunities.
The filter was launched on May 9.
A release said the filter was “designed for women around the globe to use augmented reality to have fun with virtual carnival headpieces.”
To find the filter, search carnival in Instagram stories and it can also be found on Winery Mas’s Instagram page. Blackman also shared a teaser from her upcoming song, Carnival with the filter’s launch.