Dream of Tobago during covid19 nightmare

The Tobago Tourism Agency Limited (TTAL) has launched a digital campaign to keep the island at the forefront of the minds of travellers, so when the covid19 nightmare ends they will be keen to visit.

The campaign, titled Dreaming of Tobago, highlights the many beauties to offer when the island can safely reopen for business. It also doubles as a message of solidarity with the global travel community.

For tourism-oriented economies, such as Tobago, the covid19 pandemic is a brutal blow but one which TTAL is confident can be overcome.

TTAL said, "Tobago joins destinations and partner organisations across the globe, including the Caribbean Tourism Organisation, World Travel and Tourism Council and the World Tourism Organisation, in spreading a united message of resilience, positivity, and a commitment to charting the way forward in the industry for a brighter tomorrow."

#DreamingOfTobago is a 100 per cent user-generated campaign that seeks to tell the story of Tobago through the eyes of its past visitors and current residents.

Through this campaign, TTAL will showcase the island through stunning photography, captivating videos and nostalgic testimonials, so the destination remains a talking point for regional and international visitors amid the covid19 crisis and beyond.

After a soft-launch at the beginning of April, TTAL officially launched the #DreamingOfTobago initiative in May with a teaser video introducing the campaign on their online platforms.

Featuring stunning aerial and underwater footage of Tobago, the video invites the online travel community to join the conversation and share their memories using the official hashtag #DreamingOfTobago, while spreading a message of hope and keeping the passion for travel alive.

Louis Lewis, CEO of TTAL said: “Our intention with this campaign is to keep our global travel community connected and inspired with memories of experiences in destination Tobago. 'Dreaming of Tobago' provides a platform for sharing, connecting, and collectively anticipating the future when visitors are able to travel to unspoilt, untouched, undiscovered Tobago once again.”