ANGOSTURA Global Cocktail Challenge (AGCC), is a key event for mixologists, bartenders and lovers of spirits worldwide.
The cocktail challenge has proven to be an effective means of increasing international exposure for the House of Angostura’s portfolio, including its iconic bitters (rated the #1 trending and best-selling cocktail bitters in the world by Drinks International), as well as its selection of Premium Rums and Amaro di Angostura.
The competition also promotes Angostura’s role as part of the evolving cocktail culture, while simultaneously strengthening relationships with bars worldwide, said a media release.
Prospective candidates can apply online via Angostura’s designated website: www.angosturaglobalcocktailchallenge.com, at the preliminary stage. Successful entrants will then compete in the national and regional heats in their respective regions for a chance to reach the finals on February 23, 2020, in TT. They will vie for the title of AGCC Champion, US$10,000 and a two-year contract as Angostura’s Global Brand Ambassador, representing Angostura aromatic bitters and orange bitters, Angostura Rums and Amaro di Angostura.
The AGCC finals is an immersive experience into Angostura’s rich history and brand stories, as well as the culture of TT. While in TT finalists will be treated to the riches the islands have to offer, including a tour of the Angostura Distillery and Museum, visits to local panyards, the chance to “play mas” in full costume on Carnival Tuesday, and much more, the release said.
Last year’s winner, Ray Letoa of New Zealand, bested his fellow nine finalists with his cocktails, an Amaro di Angostura cocktail called Deliciousness and a rum cocktail comprised of Angostura 1824 and two dashes each of Angostura aromatic bitters and Angostura orange bitters, which he called Old Flame. Head judge Mike Ryan, Letoa “captured the vibrancy and exuberance of the islands of TT and of the House of Angostura.” The ambassador tours the world’s major cities, influencing other bartenders to experiment and explore products in the Angostura portfolio.
The competition draws on Angostura’s rich and diverse history, dating back to Dr Johann Siegert’s first batch of aromatic bitters, which was produced in the city of Angostura in Venezuela. The brand continues to elevate itself increasing awareness of Angostura aromatic bitters, Angostura orange bitters and quality rums.