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Wednesday 24 April 2019
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How to enjoy better returns from tourism

Doctors Cave Beach, Montego Bay

Photo: Marshelle Haseley
Doctors Cave Beach, Montego Bay Photo: Marshelle Haseley

In Jamaica

JAMAICA’S Minister of Tourism Edmund Bartlett says there is a need to examine how the majority of people who operate within the tourism industry, can enjoy greater equity from the economic returns.

He was speaking on Tuesday at the Global Conference on Jobs and Inclusive Growth: Small and Medium Tourism Enterprises, hosted by the UN World Trade Organisation and the Government of Jamaica at the Montego Bay Convention Centre.

“Eighty per cent of the returns on tourism goes to the 20 per cent of those who invest heavily in it. There is a picture here that is asymmetric. So when we look at who are the real beneficiaries of tourism, it is not the owners of tourism.”

Bartlett said the Caribbean earned US$30 billion from tourism in 2018. Of that, he said, US$3.3 billion went to Jamaica which represents 20 per cent of that country’s revenue.

“Over 40 per cent of the GDP in the Caribbean is directly attributed to tourism, and one in five workers in the Caribbean are involved in tourism. In Jamaica there are over 120,000 workers in the tourism sector in Jamaica which represents one-tenth of the country’s workforce.

Doctors Cave Beach, Montego Bay
Photo: Marshelle Haseley

“So what we are talking about here is an industry that has embraced the entire economies of most countries in the world.”

Bartlett said there is a characteristic which must be taken note of in relation to countries which are highly dependent on tourism. He said those countries demonstrate certain features that can be detrimental to their destination product.

“There is a tendency for high debt-to-GDP ratio, there is high unemployment, there are high crime levels, and there is a low retention capacity for the earnings of tourism. I believe that the fourth feature is the reason for the first three. So there is a need for us to build the capacity to retain the demand tourism brings to our destination. That, of course, will enable us to retain the greater percentage of the tourism earnings.”

Holland Bamboo, St Elizabeth, Jamaica.
Photo: Marshelle Haseley

He said, tourism which has an enormous capacity for economic development suffers from a leakage phenomenon. The discussion on how to create the linkages to stem the leakages in tourism must begin immediately in order to build a platform for small and medium enterprises that represent 80 per cent of tourism.

“If we could bring creative ideas and innovation to capital so the transformation can take place, then the inputs of tourism will be provided by the recipient destinations, and the retention of tourism into the economy could stay within those countries.”

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