TTFA, UEFA to stage three-day workshop

THE TTFA (Trinidad and Tobago Football Association) will host a three-day workshop in collaboration with UEFA, which will focus on the overview of football in TT, the structure of the FA and a proposed plan for the TT Pro League.

Following discussions with CONCACAF and UEFA, led by TTFA president David John-Williams, UEFA has agreed to visit these shores to offer its expert advice during the three-day workshop.

Leading the contingent at the workshop, which runs from April 4-6 ,will be Eva Pasquier, head of international relations at UEFA. She has also served as a FIFA senior development manager, Europe and Oceania.

Promoting, protecting and developing football is one of UEFA’s central objectives, and to complement all the work done in Europe, UEFA has created a global programme which will increase solidarity and put football first around the world.

Discussions during the workshop will be geared around the core objectives and strategy of the TT Pro League, resource analysis and situational analysis; Good Governance – the legal structure of the Association/League and Clubs in TT, the key elements to be considered when creating a new league structure; Creating a sponsorship strategy, building a sponsorship platform for the league and understanding what resources are required; Creating the League Brand and Digital Platforms – how to build a marketing platform that will engage all key stakeholders.

Pro League Interim CEO Julia Baptiste stated the assistance from UEFA and the TTFA was most welcomed at this time.

“This particular initiative is ideal for us at this time as we strive to take the league to a higher level and towards being on a level that is similar to some of the more established leagues across the globe. Anything that will improve our capacity through proper guidance of personnel with an established track record such as UEFA is highly welcomed by the Pro League and will only auger well for the League its quest to improve for the future,” Baptiste stated.

Among the presenters will be Kenny MacLeod, whose role within the UEFA ASSIST Programme is to support developing Federations around the globe grow their commercial, media, digital marketing and match day knowledge. The other presenter is Efraim Barak who is an Arbitrator at the CAS-TAS (Court of Arbitration for Sport). He is one of the founders, a member and a member of the Board of RexSport, as well as a member of the International Association of Football Lawyers (AIAF).