Coors give guests MVP treatment

JOAN RAMPERSAD

COORS Light, an official partner of the NBA Finals, hosted locals at All Out Sports Bar in Woodbrook last Thursday night and gave them MVP treatment.

The Coors Light NBA Finals Viewing Party began an hour before Game One of the 2017 NBA Finals, featuring the Golden State Warriors starring Stephen Curry, and the Cleveland Cavaliers with ‘King’ LeBron Raymond James at the helm.

During the half time of the game guests were encouraged to shoot for cool NBA surprises.

On the night, the winner of that basketball challenge who got the highest score walked away with a basketball autographed by Dennis Rodman.

However, throughout the night Coors Light entertained guests and handed out special giveaways such as t-shirts, hats and branded tokens.

John Paul Tannous, managing director of Coors Light local distributors, NWT Enterprises Ltd said on the night: “This is our first year partnering with the NBA franchise for the Caribbean and Latin American region and we hope to bring a fun an exciting franchise to the Trinidad market.”

He added: “We know there are a lot of people that watch NBA but there is not really one particular brand that is associated with it so we are really excited and are looking forward to partnering and building this franchise into our TT culture.”

Asked what was the push to do the event Tannoos said it is really Molson Coors International, which is the headquarters for Coors Light that partnered with NBA, and it is a yearly thing that they do. However this year they got the international franchise and international branding to be associated with it.

NWT has been the exclusive partner to Molson Coors International for the distribution of Coors Light in Trinidad and Tobago since 2009.

As a result of the multi-year partnership between The National Basketball Association (NBA) and Molson Coors International (MCI), Coors Light - Official Beer Partner of the NBA, Trinidad and Tobago and 37 other markets across Latin America and the Caribbean are now enjoying the NBA Finals like never before.

Tannoos said: “No one has done it in Trinidad, nor has anyone done it in the Caribbean region. NBA hasn’t really been a big sporting franchise so we hope to develop that and bring that to the market.”

Similar promotions have been planned for Game Two which would have been held at Hutt Shutts in Tacarigua last Sunday with the basketball challenge winner getting the Vince Carter signed ball, Game Three at Chill N Grill, South Park, where the event prize was the Magic Johnson autographed ball, Game four at Steel Restaurant and Lounge in South Park and Game Five at Trotters in Port-of-Spain.

However to win the big prize, a basketball autographed by NBA legend Michael Jordan himself, fans will have to check the online at Coors Light Trinidad on Facebook, guess the exact score for the final game, and the first person to guess the right score wins.

Meanwhile, for the duration of the finals, there are bucket specials throughout the country where six-pack beers are on offer for $49.99.