|SNAKEY is back A‘Second’ time |
Sunday, January 11 2015
After the initial success of The Dhoti Song – a sleeper hit of the Carnival 2014 season –
singer Snakey has been carefully planning his next moves and releases.
“I don’t want to be a one hit wonder,” he says. Since releasing the infectious Chutney track he moved into the national spotlight, but the success has also piled on some pressure to produce music that is good, unifying and fun.
“I want to recreate that magic, I want to make a name this year,” Snakey points out during a
recent interview with WMN. He is counting on his new music for Carnival 2015 to keep him relevant and on the performance circuit, and so far the feedback has been good.
His releases for this season include a soca track titled, “Cyah Rhyme” and the chutney number, “Second” which he describes as part two of the Dhoti song. In addition, he collaborated with chutney artiste Reshma Ramlal on the track, “Nobody can’t whine like me.”
“Cyah Rhyme” has taken off and is getting favourable airplay and Youtube hits, which
Snakey finds humbling.
“It has a growing audience, people are embracing it and I’m just so humbled by the
attention and the love.” He describes the song as having a deep message but simple storyline saying that people will understand the full message later in the season.
The track “Second” is a bit more personal and is meant to provide some insight into life
growing up as part of a large family. Know as Haven Charles to his friends and family, Snakey explains that while it speaks to coming second in a competition to the core it deals with humility and patience.
“I’m from a large family and the lessons I’ve learnt about being patient and humble is what
this song is about. It’s about learning how to wait and having the understanding that your turn is going to come.”
Snakey stresses that his music is not all “jump up and whine.” He is writing music about God and the carnage on the roads. Music should make an impact, he asserts, and since he started in the business that has been his focus. He has previously worked with the Ministry of Gender contributing to its edutainment projects.
The element of humour will always be there in the music, according to Snakey. He reasons
that his success last year was orchestrated by God. At the time, Snakey was a member of the Mayaro Band but has since parted ways with the group to work on his solo career.
“I’ve been knocking on the doors for 23 years,” he says of his music career. Like many other
musicians struggling to get airplay and break out Snakey recalls putting out music and getting no airplay. He admits that he has also lacked consistency and occasionally appears on the scene with a good song one year then falls off the radar another.
But the goal is to do things differently. This year, he is focusing on cementing his name
and is spending more time in the studio and on the road pushing his music. Snakey has also been incorporating research into his music and developing networks to market his music.
There are barriers to airplay and access to the right people, he says, but he is always on the
ground trying to market his music. “I’m doing this sincere and this probably explains why we are seeing results now. I know about no airplay so if I get two plays, I am good.”
The break Snakey needed came with “The Dhoti Song” and he is working to build a more solid music career. When he is not performing Snakey manages a barbershop in Chaguanas where he grew up.
“2015 is about presence, consistency and working hard,” he says. Snakey has plans to
enter several competitions this season including Chutney Monarch and International Soca